After more than 35 years working in a multiplicity of businesses and geographies worldwide, Rafael Jaen Williamson teamed-up with an elite group of senior professionals to create RJW Consulting, a full-service boutique consultancy, specialized in Strategic Business Management, Reputation Management, Strategic Communications, and Corporate Affairs. Our core areas of expertise span from proactive reputation management to systematic organizational development.

We work closely with clients to assess and identify opportunities and challenges for meeting their business goals and to ensure their economic viability, sustained growth, and long-term competitiveness. We are an agile consulting firm that adapts to client’s needs to produce tailor-made sustainable solutions.

We assist clients understanding their performance gaps, their reputational risks and vulnerabilities, and work with them to come up with a system—processes, capabilities, and tools—to foster a proactive high-performance culture. In our interventions we also work with clients to outline a sound methodology for establishing and nurturing positive relationships with the company’s key stakeholders.


Strategic Business Management

Through the use of proven strategic business management methodologies, we help companies to ensure their economic viability, sustained growth, and long-term competitiveness. Our preferred methodology is Organizational Design (OD), which seeks to instill a high-performance organizational culture, in a holistic manner, focused on the technical and human aspects of improving processes, structures and businesses systems of the organization.

In summary, the goal is to achieve Operational Excellence by means of improving the organizational capabilities of the company. Our holistic and structured approach is generally executed in series of concatenated interventions, in the short, medium, and long term.

Strategic Communications

In RJW we believe a strategic integrated communications plan is the most powerful tool to support the business objectives. There are no longer external and internal stakeholders – the digital platforms and channels have mixed up all together.

Therefore, it is even more important to be transparent, ethic and count on employees and leaders to spread and reinforce the brand values, consistent to the experience it delivers.

To deliver the best fit-for-purpose solution to our clients, we work with a deep diagnosis, which allows us to decide the better methodology and framework that applies to the case – Agile, Scrum, Kanban, Potter and others.

    Reputation Management

    In RJW we believe that achieving and maintaining reputation is an ongoing process, shaped by the organization and its constituencies, as well as the business strategies and systematic approach to upkeep and enhance such reputation. Companies need a structured process for integrating Reputation Management into the business. To get to that state of maturity, it is imperative that Reputation Management, as well as Crisis Preparedness are considered strategic by the organization’s leadership and seen as a fundamental part of the company’s culture.

    We offer a systematic approach to companies to understand their risks through rigorous Reputation Risk Assessment,which consists of gap identification process – risks and vulnerabilities – following with a gap-closing plan, entailing a series of proactive measures to mitigate identified potential situations that could negatively impact the bottom line of the business.

    At the end of our interventions the clients are provided with a comprehensive system of tools and processes and the necessary capability to be able to sustain a proactive reputation management process.

    Integrated Stakeholder Management

    In RJW we believe that there is a need to engage with external audiences to advance business objectives. It is for negotiating, or for resolving conflicts, to foster understanding, to nurture relationships and trust, or for a variety of other purposes. Engagements need to be purposely driven by business objectives.

    Our view is that formal organizations require a strategic approach to stakeholder engagement in order to build positive and mutually beneficial business relationships. The strategy needs to be incorporated into the business cycle; if not, it might collapse.

    We guide organizationsto create an effective platform for managing relationship with key stakeholders and stakeseekers. We work with client companies developing and implementing a robust Integrated Stakeholder Management System.


Organizational Climate

  • Survey
  • Gaps closure plan

Business Management

  • Concepts Manual
  • Manual of Procedures
  • Policies Manual
  • Training / Workshops

People Management

  • Performance management / appraisal tools
  • Career development planning and tools
  • Training / workshops

Reputation Risk Assessment

  • Gaps (risks and vulnerabilities) identification
  • Gaps closing (risk mitigation) planning

Crisis Management (CM)

  • Situation assessment
  • Action planning and execution

Crisis Preparedness

  • CM training
  • CM manuals and protocols

Reputation Recovery

  • Support to post-crisis
  • Adjustment / editing of CM manuals

Change Management

  • Planning
  • Implementation and Support
  • Periodic audits to evaluate progress

Measurement System

  • KPIs
  • Scoreboards
  • Trainings/workshops

Coaching for leaders / managers

Stakeholder Management

  • Mapping
  • Profiling
  • Engagement planning
  • Support to engagement execution
  • Training

Issues management & Advocacy

  • Issues identification and prioritization
  • Crafting of Position Paper
  • Advocacy planning
  • Training

Strategic Communications

  • Integrated Framework: branding, digital,stakeholders management, media relations, crisis, employer branding, organizational culture, internal and external communications.
  • Planning
  • Training